How to Set a Holiday Shopping Budget for 2026 and Stick to It
A step-by-step holiday budget worksheet for 2026, a gift list method that prevents overspending and what to know…
Top stories
PR for Ecommerce and DTC Brands: Gift Guides to FTC Rules
How product brands earn gift guide placements and reviews, run a sampling program and stay on the right…
SEO Basics for Small Business: 10 Things That Matter
The 10 SEO fundamentals that actually move the needle for small businesses, what to ignore, the free tools…
How to Write a Business Plan: Lean and Full Templates
A practical guide to writing a lean one-page plan and a full traditional business plan, with a fill-in…
Book Launch Press Release: What to Include, Timing and Template
What authors and self-publishers should include in a book launch press release, when to pitch reviewers and local media, and a fill-in template.
Business
30 Holiday Marketing Ideas for Small Businesses in 2026
Thirty holiday marketing ideas sorted by budget, the key 2026 shopping dates and shipping cutoffs, and a week-by-week plan for…
How to Start an Email Newsletter for Your Small Business
A step-by-step guide to launching a small business newsletter, covering email platforms, CAN-SPAM rules, sender setup, content ideas and list…
Small Business Saturday 2026: Marketing Ideas and Prep Timeline
Small Business Saturday falls on November 28, 2026. Use this 8-week timeline, 25 promotion ideas and local partnership formats to…
20 Side Hustles That Actually Pay in 2026 (With Realistic Earnings)
From pet sitting to web design, here are 20 side hustles with honest earnings benchmarks from government wage data and…
Tech
How to Choose a Budget Smartphone: Specs That Actually Matter
A plain-English guide to the smartphone specs that matter under $500, and the ones you can ignore, with a buying…
How to Use AI Chatbots in Everyday Life: 30 Practical Uses
Thirty everyday ways to use AI chatbots for meals, work, money and learning, with copy-ready prompts and the safety rules…
Online Scams in 2026: The Most Common Schemes and How to Stay Safe
Americans reported losing billions to fraud in 2025. Here are the scams behind those losses, the warning signs they share,…
Tech Company Press Release: How to Announce a Software Launch the Right Way
Launching new software? Write a tech press release that gets journalists excited. Templates, tips, and real-world examples for 2026.
Media
How to Prepare for a Media Interview: 20 Tips for First-Time Founders
A practical prep guide for first-time founders: ground rules, key messages, bridging phrases, on-camera setup and what to do after…
Earned vs. Paid vs. Owned vs. Shared Media: A Small Business Guide
What paid, earned, shared and owned media really mean, how they feed each other, and how a small business can…
Thought Leadership for B2B Founders: Op-Eds, Data and Speaking
How B2B founders can build a defensible point of view and earn media attention through op-eds, original data and speaking,…
How to Get Local News Coverage for Your Small Business
Twelve local story angles, a process for finding the right reporters, and a four-week plan to get your small business…
Writing
How to Write an Event Press Release (Before and After)
Templates and timing for pre-event and post-event press releases, plus how a media alert differs and how to list your…
Product Launch Press Release: A Guide for Consumer Brands
A practical guide to announcing a physical product: what editors need first, when to pitch, how embargoes work, and a…
How to Write a Company Announcement Email to Customers (4 Templates)
A five-part structure and four ready-to-edit templates for telling customers about price changes, launches, rebrands and closures.
How to Write Product Descriptions That Sell (With Examples)
A step-by-step process, four copywriting formulas, before-and-after rewrites and an SEO checklist for writing ecommerce product descriptions that convert.