How to Build a Press Page on Your Website (With Template)

A good press page (also called a newsroom or media page) gives a journalist everything they need to write about your company in under five minutes: a short company description, your latest news, downloadable logos and photos, founder bios, past coverage and a named media contact who answers. This guide covers exactly what to include, how to structure the page, a copy-ready template, examples from established newsrooms and a launch checklist for small businesses and startups.

Key Takeaways

A press page exists to save a reporter time. If they have to email you for a logo or your founding year, the page is not doing its job.
The essentials are: a company fact sheet, recent news, a media kit with logos and high-resolution photos, leadership bios, a coverage list and a named media contact.
Link to it from your main navigation or footer with a plain label like “Press” or “Newsroom” so reporters can find it in seconds.
Keep it current. A newsroom whose latest item is two years old suggests a company that has gone quiet.
Small businesses do not need a big corporate newsroom; one well-organized page is enough to start.

Why Your Website Needs a Press Page

When a journalist is considering your company for a story, they almost always check your website. They are looking for quick answers: Who runs this company? How big is it? Is it legitimate? Do they have usable photos? Who do I call? A press page answers those questions in one place, at any hour, without making the reporter wait for an email reply on deadline.

It also helps beyond the media. Event organizers looking for speakers, podcast hosts, potential partners and investors all look for the same information. And it gives you somewhere to point people when you pitch. Instead of attaching five files, you can link one page.

Journalists value material they can use directly. In Cision’s 2025 State of the Media report, a survey of more than 3,000 journalists in 19 markets, 72% said press releases remain the most useful resource PR teams can offer, and the report notes that pairing them with multimedia increases their impact significantly. A press page is where your announcements and multimedia live together.

What to Include on a Press Page

Here are the components, in roughly the order a reporter needs them. A small business can start with the first six and add the rest over time.

Section	What it contains	Priority
Media contact	Name, role, email, phone, typical response time	Essential
Company fact sheet	One-paragraph description, founding year, founders, headquarters, number of employees or locations, key milestones	Essential
Latest news	Recent announcements, newest first, with dates	Essential
Media kit / brand assets	Logos (several formats), product photos, headshots, office or storefront photos	Essential
Leadership bios	Short and long bios for founders and spokespeople, with headshots	Essential
In the news	Links to coverage with outlet, headline and date	Essential once you have coverage
Expert topics	Subjects your spokespeople can comment on	Recommended
Awards and recognition	Name, issuer and year	Recommended
Video and audio	B-roll, interview clips, podcast appearances	Optional
Brand guidelines	How to write and display your company name and logo	Optional

The media contact block

This is the most important element and the one most often done badly. A generic “info@” address or a contact form tells a reporter on deadline that they may not hear back today. Give a real person’s name, a direct email and a phone number if you can take calls. Add your typical response time (“We respond to media inquiries within four business hours”) and, if relevant, your time zone.

The company fact sheet

Write a 50 to 100 word description of the company in plain language: what you do, for whom, where and since when. Then list the facts a reporter would otherwise have to ask for. Keep them accurate and update them when they change. A wrong employee count or outdated founder title can end up in print.

Latest news

List your official announcements in reverse chronological order with the date and headline. Each item should open as its own page (not just a PDF), so it can be read on a phone, searched and linked. If you are not sure what belongs here, our explainer on what an official announcement is and when to issue one covers the types. You can also include blog posts that contain genuine company news, labelled clearly.

The media kit

Group downloadable assets so they are easy to grab:

Logos: full-color, black, white (reversed) and icon-only versions, in PNG with transparent background and in a vector format such as SVG or EPS.
Photos: high-resolution product shots, team photos, storefront or office images. Label each file clearly (“acme-bakery-storefront-2026.jpg”) and note any photo credit required.
Headshots: recent, professional, high-resolution, one horizontal and one vertical per spokesperson.
Optional: a one-page PDF fact sheet, a short brand guidelines note, B-roll video.

Offer each asset individually and as a single ZIP download. Show small previews on the page so reporters can see what they are getting before downloading.

A Copy-Ready Press Page Template

Use this outline as the skeleton for your page. Replace the brackets with your details.

Page title: “[Company] Press” or “[Company] Newsroom”
Intro line: “Welcome, journalists and creators. Here you will find our latest news, brand assets and contact details. For interviews, contact [Name] at [email].”
Media contact: [Name], [title], [email], [phone], “Response within [X] hours, [time zone].”
About [Company]: [50-100 word description].
Fast facts: Founded [year] in [city] by [names]. Headquarters: [city, state]. Team: [number]. Customers or locations: [number]. Notable milestones: [two or three].
Latest news: [Date] – [Headline] (link). Repeat for recent items.
In the news: [Outlet] – “[Headline]” – [date] (link). Repeat.
Leadership: [Headshot] [Name], [Title]. [50-word bio]. [Download headshot] [Download long bio].
Brand assets: [Logo pack – ZIP] [Product photos – ZIP] [Team photos – ZIP] [Fact sheet – PDF].
Our experts can speak on: [Topic 1], [Topic 2], [Topic 3].
Awards: [Award, issuer, year].
Footer note: “Images may be used for editorial coverage of [Company]. Please credit [photographer/Company] where noted.”

Examples: How Established Newsrooms Are Organized

Large companies run dedicated newsroom sites, and you can borrow their structure on a much smaller scale. The Airbnb Newsroom, for example, uses a top navigation of About us, Media assets, Product releases and Contact. Its homepage leads with a featured story, then a dated list of the latest news, then news filtered by topic (company, stays, experiences, product, policy and so on), with social links and a footer note aimed at journalists.

Three lessons from big-company newsrooms that small businesses can copy:

Navigation by need. Reporters look for “assets,” “contact” and “latest news.” Use those plain words in your menu or on-page links.
Dates on everything. Every news item and coverage link shows when it was published, so a reporter knows what is current.
Topic filters, once you have volume. When you have more than 15 or 20 items, group them by category (product, people, partnerships, community).

What a small business does not need: a separate subdomain, a newsroom platform subscription or dozens of categories. One clean page on your main site works.

An illustrative small-business version

Consider an illustrative example: a family-owned coffee roaster in Portland, Oregon, with 12 employees. Its press page might include a one-paragraph story of the business, a fast-facts box (founded 2015, two cafes, sells to 40 wholesale accounts), three recent announcements (new cafe opening, a local sourcing partnership, a holiday blend launch), five coverage links from local media, a headshot and bio for each co-owner, a ZIP of logos and product photos, and a direct email and phone number for the co-owner who handles media. That is enough to make a local food writer’s job easy.

Where to Put It and How to Set It Up

URL and navigation

Use a simple, predictable URL such as yoursite.com/press or yoursite.com/newsroom.
Link it from the footer at minimum, and from the main navigation or the About page if media coverage matters to your business.
Use a plain label: “Press,” “Newsroom” or “Media.” Avoid clever names a reporter would not search for.

Technical basics

Make it mobile-friendly. Many reporters research on their phones.
Use HTML pages, not only PDFs. Text on a page is easier to read, copy and search.
Do not gate it. Requiring a login or form to download a logo puts reporters off. If you must restrict something, restrict only sensitive material.
Compress images for preview, but offer full resolution for download.
Add Organization structured data to your homepage or About page. Google’s Organization structured data documentation explains how properties such as logo, contactPoint and sameAs help Google understand your company’s details, which can affect what appears in search results.

Keeping the Page Fresh

A neglected newsroom can hurt more than having none. If the latest item is from 2023, a reporter may wonder whether the business is still operating. Set a simple maintenance routine:

How often	Task
Every announcement	Add the news item and any new photos the same day
Every new piece of coverage	Add the outlet, headline, date and link
Quarterly	Check fast facts (team size, locations, customer numbers) and fix broken links
Once a year	Refresh headshots and product photos; review bios and titles
When people change	Update the media contact immediately

If your company does not have frequent news, that is fine. Focus on the evergreen sections (facts, assets, bios, contact) and add news when it happens. You can also feature useful content, such as a customer story or a data report, as long as it is clearly labelled.

Press Page Launch Checklist

A named media contact with direct email and phone is at the top of the page.
The company description is 50 to 100 words and accurate.
Fast facts are complete and match your About page and LinkedIn.
At least three logo versions are available, including a transparent PNG and a vector file.
High-resolution headshots and bios exist for every spokesperson.
Product, team or location photos are available in high resolution with clear file names.
Recent news items open as individual HTML pages with dates.
Coverage links work and show outlet and date.
The page is linked from the footer and, ideally, the main navigation.
It looks right on a phone.
Nothing requires a login to download.
Someone on the team owns the page and has a calendar reminder to update it quarterly.

Once the page is live, use it. Link to it in your pitch signatures, in your announcements’ contact sections and on your social profiles. Our collection of announcement samples shows how a media contact and boilerplate section should read so they match your press page.

Frequently Asked Questions

What is the difference between a press page and a media kit?

A press page is the web page that houses all your media information. A media kit is the bundle of downloadable assets (logos, photos, bios, fact sheet) that usually lives on that page. Think of the media kit as one section of the press page.

Does a small business need a press page if it has no coverage yet?

Yes. The facts, photos, bios and media contact are useful the first time a reporter looks you up. Add the coverage section once you have two or three pieces to list.

Should I list coverage that is not entirely positive?

You are not obliged to list every story. Most companies list coverage they are glad to share. Never edit or misquote coverage; link to the original article.

Can I link to paid or sponsored articles on my press page?

If you list them, label them clearly as sponsored or paid. Presenting paid placements as earned editorial coverage can mislead reporters and readers.

Where should the press page link appear on my website?

At minimum, in the footer. If media coverage is important to your business, add it to the main navigation or the About section, using a plain label like “Press” or “Newsroom.”

How many photos should a media kit include?

Start with a logo pack, one or two headshots per spokesperson and five to ten strong photos of your product, team or location. Quality and variety matter more than volume.

Build It Once, Update It Often

A press page takes an afternoon to build and pays off every time a reporter, event organizer or partner looks you up. Start with the template above, fill in the essentials, link it from your footer, and put a quarterly reminder in your calendar. The next time a journalist needs a quote and a photo by 5 p.m., you will be the easy company to write about.