Most press releases fail before they are written, because they are sent to the wrong list. A media list is …
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Business
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The quote is the only part of a press release a journalist can lift word for word and print under …
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Expansion announcements are easy to publish and easy to make sound hollow. A new office is only news if a …
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Award announcements are the emptiest press release type. Most say a company is proud to have won something, name the …
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New hire announcements are the easiest press release to publish and the easiest to waste. Most say a company is …
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A funding announcement is the release most companies get one shot at, and the one where the most detail is …
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Partnership announcements are the most common press release type and the one most often wasted. Two companies agree something, both …
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When you send a press release changes how much coverage it gets, sometimes more than what the release says. This …
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The boilerplate is the short “About [Company]” paragraph at the end of a press release. It is the most reused …
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A journalist decides whether to read your press release from the headline alone, usually in about two seconds. Everything else …