Partnership announcements are the most common press release type and the one most often wasted. Two companies agree something, both …
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When you send a press release changes how much coverage it gets, sometimes more than what the release says. This …
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The boilerplate is the short “About [Company]” paragraph at the end of a press release. It is the most reused …
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A journalist decides whether to read your press release from the headline alone, usually in about two seconds. Everything else …
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A press release is a short, factual document sent to journalists and published publicly to announce something a company has …
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Publishing a press release and getting press coverage are two different things. The release creates a record; coverage happens when …
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Most startup press releases fail for the same reason: the company treats its own existence as news. Investors, customers and …
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The fastest way to learn the format is to read releases that work. Below are six worked examples covering the …
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Press release distribution costs anywhere from about $20 to over $1,000 for a single release, and the price tells you …
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Most press releases are rejected before anyone reads the second paragraph. Not because the news is bad, but because the …