Press Release Examples: 10 Full Samples by Announcement Type

The quickest way to learn press release format is to read complete releases. Here are ten full press release examples, one for each common announcement type (product launch, funding, new hire, partnership, award, event, expansion, nonprofit, recall and data), each followed by a short note on why it works. Every company, person and figure below is fictional and exists only to illustrate the structure.

Already have a draft? Paste it into our free press release checker for an instant score and a list of fixes.

How to use these examples

Treat each release as a model of shape and priorities, not wording to paste. Find the closest type, note what it puts in the first paragraph, and write your facts into that order. New to the format? Read our step-by-step guide on how to write a press release first, then come back here to see the structure applied.

Datelines follow Associated Press style, which most US newsrooms edit to: city in capitals, AP state abbreviation unless the city stands alone (DENVER, CLEVELAND), and an abbreviated month with a date. Phone numbers use the fictional 555-01xx range.

The ten types at a glance

Type	Example headline	The fact editors look for first
Product launch	Arbor Software Adds Offline Mode for Field Engineers	What it does, price, availability date
Funding	Kettle & Co Raises $2.4 Million to Expand Refill Network	Amount, round, lead investor, use of funds
New hire	Halden Group Names Rachel Osborne Chief Operating Officer	Title, start date, what the person will do
Partnership	Verano Foods Moves 60% of Long-Haul Freight to Rail	Who, what changes, for how long
Award	Fairweather Dental Named Practice of the Year	Who judged, against what criteria, why you won
Event	Copper Canyon Brewing Hosts Harvest Festival for Food Bank	Date, time, place, cost, who benefits
Expansion	Northline Coffee Opens First US Roastery in Portland	Location, size, jobs, reason
Nonprofit	Second Shift Literacy Launches Evening Tutoring for Adults	Who is served, how many, how to take part
Recall	Brightwell Home Recalls 18,400 Space Heaters	Hazard, units, what owners should do
Milestone or data	Ledgerly Survey Finds 41% of Small Retailers Offer Pay-Later	The finding, sample size, dates, method

1. Product launch press release example

FOR IMMEDIATE RELEASE

Arbor Software Adds Offline Mode for Field Engineers

Feature lets crews complete job records without a signal and sync later

BOISE, Idaho, April 7, 2026 — Arbor Software today released an offline mode for its field service app, letting engineers finish job records, capture photos and collect customer signatures with no network connection. Records sync automatically once coverage returns.

Arbor built the feature after an internal survey of 420 customers in late 2025 found that 31% of users regularly work where mobile coverage is unreliable. Offline mode is included in every paid plan at no extra cost and is available today on iOS and Android.

“Crews were photographing paper job sheets and retyping them in the truck at the end of the day,” said Marcus Feld, head of product at Arbor Software. “We had been adding features on top of a workflow that broke at step one.”

About Arbor Software

Arbor Software makes field service management tools for trades and maintenance businesses. Founded in 2019 and based in Boise, it serves about 1,100 companies in the US and Canada.

Media contact: Lena Osei, marketing director, lena.osei@example.com, 208-555-0177

###

Why this works: It explains why the feature exists with a number from the company’s own research and states how that number was gathered. Price and availability sit in the second paragraph, where a trade editor expects them. The quote names a real workflow problem instead of calling the launch exciting. For software launches, add platform requirements and a link to release notes rather than listing every feature.

2. Funding announcement example

FOR IMMEDIATE RELEASE

Kettle & Co Raises $2.4 Million to Expand Refill Network

DENVER, Feb. 12, 2026 — Kettle & Co, a zero-packaging household goods retailer, has raised $2.4 million in seed funding led by Northgate Ventures. The company will use the money to open 30 refill stations inside Colorado and Utah grocery stores by mid-2027.

Kettle & Co operates 11 refill stations today and reported $1.8 million in 2025 revenue. Angel investors and existing shareholders also took part in the round. Northgate partner Ines Duarte joins the company’s board.

“Our unit economics only work above roughly 25 locations, so we have been operating below the line we need,” said Tom Whitfield, co-founder of Kettle & Co. “This round gets us past it in 18 months instead of four years.”

About Kettle & Co

Kettle & Co sells refillable cleaning and personal care products through stations inside partner grocery stores. Founded in 2022 in Denver, it employs 19 people.

Media contact: Aisha Rahman, communications lead, aisha.rahman@example.com, 303-555-0138

###

Why this works: Amount, stage, lead investor and use of funds all land in the first paragraph, which is exactly what a business reporter scans for. One hard traction number (revenue) replaces a vague growth claim. The quote admits the business was running below break-even scale, which is more candid and more quotable than “we are thrilled.” Our separate guide on how to announce funding covers what to disclose, what to hold back and how to handle valuation questions.

3. New hire or executive appointment example

FOR IMMEDIATE RELEASE

Halden Group Names Rachel Osborne Chief Operating Officer

CLEVELAND, Jan. 20, 2026 — Halden Group has appointed Rachel Osborne as chief operating officer, effective Feb. 3. She joins from Brightline Manufacturing, where she ran operations across four plants.

Osborne will lead Halden’s manufacturing and supply chain as the company consolidates its three Ohio plants into two during 2026. She reports to CEO David Chen and joins the executive committee.

“Consolidation is the hardest thing this company will do this decade, and I have led it twice,” Osborne said. “What I learned is that you move people before you move machines.”

About Halden Group

Halden Group makes industrial fasteners for automotive and aerospace customers. Established in 1994, it operates three plants in Ohio and employs 610 people.

Media contact: Priya Venkatesan, head of corporate affairs, priya.venkatesan@example.com, 216-555-0155

###

Why this works: Most hiring releases say who joined and that leadership is delighted. This one says what the executive will be responsible for and ties the hire to a concrete event, a plant consolidation, which gives a business reporter a story beyond the name. The start date and reporting line are specific. Junior and mid-level hires rarely justify a wire release; they usually suit trade outlets, a hometown paper or a company news page.

4. Partnership announcement example

FOR IMMEDIATE RELEASE

Verano Foods Moves 60% of Long-Haul Freight to Rail

Three-year agreement with Central Valley Rail starts in July

FRESNO, Calif., May 8, 2026 — Verano Foods has signed a three-year agreement with Central Valley Rail to move about 60% of its long-haul freight from trucks to rail, starting July 2026.

The change covers routes from Verano’s Fresno processing plant to distribution centers in Phoenix, Salt Lake City and Denver. The company estimates this cuts emissions on those routes by about 4,200 metric tons of CO2 equivalent a year, while average transit times rise six hours per shipment.

“Rail is slower, and we had to redesign our ordering windows around that,” said Carmen Lopez, supply chain director at Verano Foods. “It only worked once we accepted the schedule change instead of trying to engineer around it.”

About Verano Foods

Verano Foods processes and distributes canned vegetables and dried beans across the western US. Founded in 1987 and based in Fresno, it employs 430 people.

Media contact: Diego Marchetti, press office, diego.marchetti@example.com, 559-555-0121

###

Why this works: The headline leads with the outcome, not the empty word “partnership.” The release names the cost of the decision, longer transit times, and that honesty makes the emissions estimate more believable. If both companies publish, agree on the headline fact and the release time in advance so the two versions do not contradict each other.

5. Award or recognition example

FOR IMMEDIATE RELEASE

Fairweather Dental Named Practice of the Year at 2026 Midwest Care Awards

COLUMBUS, Ohio, June 17, 2026 — Fairweather Dental has been named Practice of the Year at the 2026 Midwest Care Awards, presented June 14 in Chicago. Judges assessed patient outcomes, wait times and staff retention across 90 entrants.

The practice cut the average wait for a new-patient appointment from 21 days to nine during 2025 by separating checkup and treatment scheduling. It reported staff turnover of 4%, against a regional average the awards organizers put at 17%.

“We stopped booking checkups and treatments into the same slots, which sounds trivial and took a year to get right,” said Dr. Susan Achebe, principal dentist at Fairweather Dental.

About Fairweather Dental

Fairweather Dental is an independent general and cosmetic dental practice in Columbus. Established in 2009, it has 6,400 registered patients and 22 staff.

Media contact: Owen Bradley, practice manager, owen.bradley@example.com, 614-555-0190

###

Why this works: Most award releases are empty. This one explains what the practice did to win, with before-and-after numbers and the judging criteria, giving a health reporter a story about shorter waits. If the award is pay-to-enter or has hundreds of winners, a social post is usually the better format.

6. Event announcement example

FOR IMMEDIATE RELEASE

Copper Canyon Brewing Hosts Harvest Festival to Benefit Tucson Food Pantry

TUCSON, Ariz., Sept. 2, 2026 — Copper Canyon Brewing will host its first Harvest Festival on Saturday, Oct. 10, from noon to 6 p.m. at its taproom at 1200 Mesa Verde Road. Admission is free; the brewery will donate $2 from every pint sold to the Desert Table Food Pantry.

The festival features eight local food vendors, a family area and three Tucson bands. The brewery expects about 1,500 visitors and aims to raise $6,000, which the pantry estimates will stock roughly 4,000 meals. Parking is free.

“Our slowest month is the one where the pantry’s shelves run lowest, so we decided to fix both problems on the same afternoon,” said Elena Vasquez, co-owner of Copper Canyon Brewing.

About Copper Canyon Brewing

Copper Canyon Brewing is an independent brewery and taproom in Tucson, founded in 2017. It employs 24 people.

Media contact: Sam Ortiz, events manager, sam.ortiz@example.com, 520-555-0149

###

Why this works: An event release lives or dies on logistics. Date, day, hours, full address, cost and beneficiary all appear before the second paragraph, so a community calendar editor can list it without calling anyone. The fundraising goal is tied to a meal estimate credited to the pantry itself. Community calendars and weekend listings fill up early, so send event releases several weeks ahead and a short reminder a few days before.

7. Expansion or new location example

FOR IMMEDIATE RELEASE

Northline Coffee Opens First US Roastery in Portland

PORTLAND, Ore., Sept. 25, 2026 — Northline Coffee has opened its first US roastery, a 12,000-square-foot plant in Portland’s Central Eastside that supplies the company’s 14 US wholesale accounts and adds 18 jobs.

Northline has shipped to US customers from its Vancouver, British Columbia, roastery since 2023, but rising freight costs and customs delays made domestic roasting viable.

“We were burning three days of shelf life in transit,” said Jonah Reyes, operations director at Northline Coffee. “Our wholesale customers noticed before we did.”

About Northline Coffee

Northline Coffee is a specialty roaster serving wholesale and retail customers in Canada and the US. Founded in 2016 in Vancouver, British Columbia, it now operates two roasteries and employs 57 people.

Media contact: Marta Kowalski, brand manager, marta.kowalski@example.com, 503-555-0166

###

Why this works: It gives the business reason for the expansion (freight cost and freshness) instead of framing it as growth for its own sake. Jobs and square footage are the two numbers a local business desk reports, and both are in the lead. If you are holding an opening event, add its date and address as a final paragraph so local TV and photo desks can plan.

8. Nonprofit press release example

FOR IMMEDIATE RELEASE

Second Shift Literacy Launches Free Evening Tutoring for Working Adults

MILWAUKEE, March 3, 2026 — Second Shift Literacy, a Milwaukee nonprofit, will open free one-on-one reading tutoring for adults on weekday evenings starting March 30 at three public library branches. The program is funded by a $180,000 two-year grant from the Lakefront Community Fund.

The group has run daytime sessions since 2019, but 62% of the 340 adults on its waitlist said they could only attend after 6 p.m. The evening program will serve 120 learners in year one. Adults can enroll by phone or at any participating branch, and the group is recruiting 20 more volunteer tutors.

“Most of the people waiting for us work day shifts, and we were only open when they were at work,” said executive director Grace Whitaker. “The waitlist was telling us our hours were wrong.”

About Second Shift Literacy

Second Shift Literacy provides free reading and writing tutoring to adults in Milwaukee County. Founded in 2019, it has trained more than 200 volunteer tutors.

Media contact: Daniel Brooks, communications coordinator, daniel.brooks@example.com, 414-555-0112

###

Why this works: It gives readers two actions, enroll or volunteer, and tells them exactly how. The funder, amount and term are named. The waitlist figure explains why the program exists without leaning on emotional appeal. For more on donor recognition and impact numbers, read our nonprofit press release guide.

9. Crisis or product recall example

FOR IMMEDIATE RELEASE

Brightwell Home Recalls 18,400 Space Heaters Due to Overheating Risk

ATLANTA, Nov. 18, 2026 — Brightwell Home is recalling about 18,400 Brightwell CozyCore 1500 portable space heaters, model BH-1500, because the power cord can overheat at the base, posing fire and burn hazards. Consumers should stop using the heaters immediately and unplug them.

The company has received 11 reports of cords overheating, including two reports of minor burns and no reports of property fires. The heaters were sold at home improvement stores nationwide and online from August 2025 through October 2026 for about $60. The model number is printed on a label on the bottom of the unit.

Owners can get a free replacement or full refund at 800-555-0142, weekdays 8 a.m. to 8 p.m. ET, or at example.com/recall.

“We traced the fault to a cord supplier change in mid-2025, and we have returned to the original supplier,” said Mark Delaney, chief executive of Brightwell Home. “Until every affected heater is back, we would rather over-warn than under-warn.”

About Brightwell Home

Brightwell Home designs small home appliances. Founded in 2011, it is based in Atlanta.

Media contact: Karen Liu, director of communications, karen.liu@example.com, 404-555-0183

###

Why this works: The hazard and the instruction to stop using the product appear in the first paragraph, before any company explanation. Units, model, sale dates, price, incidents and remedy follow in plain language. The quote states the cause and the fix without minimizing. In the US, consumer product recalls are usually coordinated with the Consumer Product Safety Commission, which publishes recall guidance and a recall handbook for businesses; work with the agency and your counsel before issuing anything. Our product recall press release guide goes deeper on tone and timing.

10. Milestone or original data example

FOR IMMEDIATE RELEASE

Ledgerly Survey Finds 41% of Small Retailers Now Offer Pay-Later at Checkout

Share has nearly doubled since the company’s 2024 survey

AUSTIN, Texas, Aug. 11, 2026 — Forty-one percent of independent US retailers with fewer than 50 employees now offer a buy now, pay later option at checkout, up from 22% in 2024, according to a survey released today by Ledgerly, an invoicing and payments platform for small businesses.

Ledgerly surveyed 1,208 owners of independent retail businesses between June 2 and June 20, 2026, through an online panel; the margin of error is plus or minus three percentage points. Of retailers offering it, 58% said order values rose and 27% named fees as their main concern. The full results and questionnaire are available at example.com/research.

“The fee question is the one owners keep raising with us, and the data says they are right to,” said Nadia Brooks, head of research at Ledgerly. “Higher order values do not help if the margin disappears on every sale.”

About Ledgerly

Ledgerly provides invoicing and payment tools to about 30,000 small businesses in the US. Founded in 2018, it is based in Austin.

Media contact: Chris Palmer, PR manager, chris.palmer@example.com, 512-555-0104

###

Why this works: This one gives the sample size, population, field dates, collection method and margin of error, then links the full questionnaire. It reports a finding that cuts against the company’s own interest (fee concerns), which reads as research rather than an advertisement. A publicly traded company releasing a material milestone has an added duty: under the SEC’s Regulation FD, material nonpublic information shared with market professionals must be disclosed publicly at the same time or promptly after.

What all ten examples have in common

Use these shared habits as a checklist against your own draft.

• The headline states the news. Company name, active verb, the event. No teasing. Our guide to the press release headline has formulas and before-and-after rewrites.
• The first paragraph could stand alone. If an editor cut everything after it, the story would still make sense.
• Every claim carries a number or a source. Square footage, jobs, units, sample size, dates. Estimates are labeled as estimates.
• One quote, and it says something. Each contains an admission, a constraint or a decision. None says “thrilled” or “excited.” Our guide to writing a press release quote explains how to get there.
• No superlatives. Not one release calls the company leading, innovative or world-class. The Nielsen Norman Group found that promotional language adds a cognitive burden for readers, who have to strip out the exaggeration to find the facts.
• A short, factual boilerplate. What the organization does, where, since when, and one size marker. See how to write a boilerplate.

Adapting an example to your own announcement

First write one sentence: who did what, where, when, and why it matters to an outsider. If you cannot, the problem is the news, not the format. Then fill the structure in this order:

1. Headline with company name, verb and the core fact.
2. Dateline in AP format: CITY, State abbreviation, Month Day, Year.
3. Two- or three-sentence lead: who, what, when, where.
4. One or two detail paragraphs, each with a number or named source.
5. One quote that adds a reason, trade-off or decision.
6. Reader action: buy, enroll, attend, check a model number.
7. Short boilerplate, media contact, ###.

If your draft comes out longer than 500 words, check our guidance on how long a press release should be and cut background first. When it is final, you can publish it through Concierge Wire’s press release submission page or send it straight to reporters on your media list.

Frequently Asked Questions

Can I copy these press release examples word for word?

Use them as structural models rather than copying the text. Every company, person and number here is fictional, so the sentences will not fit your situation. Copy the order of information: headline, dateline, lead, detail with numbers, one quote, reader action, boilerplate and contact.

How long should a press release be?

Most of the examples here run 200 to 350 words, and 300 to 500 words is a comfortable range for most announcements. Recalls and research can run longer, as long as each extra paragraph adds facts.

Should a press release include more than one quote?

Usually one is enough. A second quote earns its place only when a different party, such as a customer or partner, adds a point the company cannot make itself.

What does ### mean at the end of a press release?

It is a traditional end mark telling editors there is no more copy. Some releases use “-30-” or “END” instead.

What if my announcement does not fit any of these ten types?

The skeleton stays the same for any announcement. If nothing here fits, ask whether anyone outside your company would care about the news; if they would not, a blog post or customer email may serve you better than a release.

Write yours next

Pick the example closest to your news, write the one-sentence summary, and build around it in the same order. Specific numbers, an honest quote and a tight length are what make a release usable for an editor.