The French beer brand 1664 has announced an exciting global partnership with world-renowned actor and cultural icon Robert Pattinson, marking the beginning of a bold new chapter that redefines the notion of good taste.
A press release from London on October 1, 2025, confirmed that 1664 has appointed Pattinson as its first-ever global brand ambassador. This collaboration introduces a daring international campaign set to launch in 2026, offering a cinematic exploration of contrasting perspectives on what defines good taste. The creative direction is led by acclaimed filmmaker Brady Corbet, whose 2024 film The Brutalist earned widespread critical acclaim, 10 Oscar nominations including Best Director and Best Original Screenplay, the Silver Lion at the Venice International Film Festival, and the Golden Globe for Best Director.
By merging Pattinson’s distinctive style and artistry with 1664’s Parisian heritage and natural sophistication, the partnership seeks to inspire the world to appreciate taste from fresh viewpoints—positioning 1664 as the beer that brings people together.
The collaboration between Robert Pattinson and Brady Corbet represents a bold creative leap for the brand, blending refinement with distinctive flair. It reflects the essence of 1664—authentic, naturally stylish, and confidently original.
“We’re thrilled to unite Robert Pattinson and Brady Corbet—two icons of modern creativity—in a campaign that dramatizes the conversation around good taste,” said Nikola Maravic, Global Marketing Director of 1664. “Their unique personalities and creative styles challenge conventions, placing 1664 at the heart of the discussion. Our ongoing mission to elevate beer into a premium lifestyle experience has only just begun. This is the first sip—stay tuned for more.”
Pattinson’s presence injects new energy and playfulness into the 1664 universe, reinforcing a shared conclusion: 1664 embodies good taste.
Maravic added, “With Robert as the face of our upcoming global campaign, we have a distinctive opportunity to propel 1664 into new cultural territory and engage audiences in innovative and inspiring ways. This is more than a collaboration—it’s a statement of intent.”
